JLR approached us to re-design their current annual reports. It was a set of a few brochures – but all of them had to have a similar feel. They wanted to refresh the look but still keep it in line with business guidelines.
I designed initial few spreads for the annual report. Those designs won us this project. After my initial work on it, middleweight designers picked it up and carried on with additional spreads, keeping it in line with my initial guidelines.