In 2017 I was privileged to deliver a branding for Triumph new bike – Bonneville Speedmaster.

The brief specified that they were looking for hand lettering, crafted logo that would reflect bike’s classic British laid-back attitude. Beautifully crafted, the new Speedmaster delivers a host of unique premium touches, hence its logo had to reflect that crafted look with a bit of attitude.

The main challenge with this project was to keep a good balance between craft, premium look and the attitude. It took numerous attempts to finally design the current logo. Along the way, the name for the bike changed, which meant further adjustments had to be made to the logo. Finally, in October 2017 bike was launched with the new logo I designed.

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