This project started of as a pitch. In the initial stage I was asked to refresh the look and feel of the University. Big part of the brief focused on using the old elements of the brand and not to change the logo. Since we wont the pitch, my brief changed slightly and allowed me more creativity with the brand. So from “brand refresh” brief moved to “rebrand” stage. Logo was steal to remain the same.
Since the successful pitch presentation, we client loved the work so much, that they allowed me more creative freedom. I was given a great amount of time to develop the brand, work closely with university design team, and create a set of brand guidelines. We changed the entire look and feel, that is reflected in University’s advertising designs, booklets and prospectuses, stationery, animations and motion graphics etc. The nice part of the job was the great opportunity to develop new Campus design, that reflects the new branding.
It was a huge and challenging job to look into entire University’s brand, but at the same time I found it hugely enjoyable.
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