A short video animation designed to promote a new service called Event Arena. Its a system that helps to manage the registration process. The script provided was filled with technical information about the system, so the challenge was to keep it interesting but to maintain all the technical aspects of the system.

A few quirky characters helped to keep it engaging. Colourful animation, filled with quick and snappy movements helped to promote the product. Promo animation helped to explain what the software does and how it operates. Character illustration was one of my favorite parts of this project. All created in After Effects.