Branding proposal for a Software Company. They specialise in collecting and analysing online data, and some of their services include: helping with SEO, Organic searches, PR, web marketing, content and many more.

Taking advantage of the open brief, I designed this logo based on a few elements. I wanted to find a way to combine the digital aspect of their everyday services, with something that is cloud based. A nice way to combine both was to introduce a tree icon – it’s branches are made of digital wireframe, leaves are pixels, and the base symbolises the three main services that they offer. The crown of the tree is cloud shape and encompasses the rest of the logo.