he starting point for the project was to determine personality for the brand.

TFrom the brief we knew it has to feel fashionable and contemporary. The client wanted to stand out from the online crowd of furniture suppliers, but giving the brand a fashionable and modern twist.

The theme of modern and simple design is reflected in the design of the WhiteSpace branding and their website. We managed to achieve a design that uses a lot of white space, but its also broken occasionally by the flood of colour.

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