One of the yacht manufacturers approached us to develop its brand for a new line of clothing and accessories. They are a well established brand, and only recently they started selling clothing. They were looking for something elegant, fashionable and very upmarket.
I took an inspiration from companies such as Tommy Hilfiger, Burberry and Louis Vuitton. Using maritime flags I picked the ones that represent the company name, and created a pattern from them. I used the first letter “S” for the main logo and skewed it 11 degrees to keep it in brand with other materials. The outcome was very elegant and simple, yet considered.
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