Care Through The Millennium run care homes providing specialised healthcare and rehabilitation services for adults with learning disabilities, mental health and Neurodisability needs. Their philosophy and ethos is based on a focus on each of our individual clients. The service is designed to support the dignity, independence, individuality, privacy, choice and decision making of everyone. Based on those values I came up with a branding proposal, that was fresh, individual and encompassed all of the above values.
As the company was going by the name CTTM, it didn’t feel right to use acronym name for such a personalised and support driven business, so my suggestion was to go by the full name – Care Though The Millenium. It puts the focus back on the prime element of the business – care. The new proposed brand was to communicate support, dignity, independence, individuality, help, timless / continuity, positive message and… CARE.
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